It was all good just a week ago – a statement that would, up until yesterday, describe the great relationship between Reebok and Maybach Music Group CEO Rick Ross. The rapper was a major brand ambassador for Reebok over the past two years during their well documented resurgence in the footwear market. However, their partnership took a major blow today as news broke that Reebok had dropped the rapper from their deal. Of course, this news comes on the heels of controversy surrounding the Miami rapper and a few unforgiving lyrics.
After Ross released the song “U.O.E.N.O.,” there was an immediate uproar about the songs choice lyrics. “Put Molly all in the champagne / She ain’t even know it / I took her home and I enjoy that / She ain’t even know it.” Those words that now rest in infamy, were a little too much for Reebok to handle. They said in a statement to TMZ, “We hold our partners to a high standard. We expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.” Tough break for Rozay.
Signed, Darren Griffin
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